x
Shoshin Art Club
Brand Experience

CARPANO

The story starts in Turin in 1786 when Antonio Benedetto Carpano, following a period in which he studied to be a herbalist, invented the formula which was to give rise to the category of Vermouth products, by combining herbs and spices with muscatel. Carpano’s wine shop was situated just opposite the Royal Palace and, confident of the appeal of his new product, he sent a crate of Vermouth to King Vittorio Amedeo III. The king took such an immediate liking to the drink and he adopted it as one of the royal household.

The story starts in Turin in 1786 when Antonio Benedetto Carpano, following a period in which he studied to be a herbalist, invented the formula which was to give rise to the category of Vermouth products, by combining herbs and spices with muscatel. Carpano’s wine shop was situated just opposite the Royal Palace and, confident of the appeal of his new product, he sent a crate of Vermouth to King Vittorio Amedeo III. The king took such an immediate liking to the drink and he adopted it as one of the royal household.

ALL ABOUT VERMOUTH

Plunge into a world of wine, fortifications and botanical infusions! Get the chance to discover the secret behind the worldwide beloved fortified wine and learn all the fundamentals. Do not miss the chance to enrich your baggage!

5 EPISODES - 31 min: 45 sec

Login to your account

Do you have an account? create your account

New to Shoshin Art Club?

Simply create your free account by
clicking the singup Button

You must be over the legal drinking age to view this content

ARE YOU OF LEGAL DRINKING AGE?

Login to your account

Do you have an account? create your account

Welcome Back

Simply create your account by
clicking the singup Button