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Shoshin Art Club
brand experience

CARPANO

The story starts in Turin in 1786 when Antonio Benedetto Carpano, following a period in which he studied to be a herbalist, invented the formula which was to give rise to the category of Vermouth products, by combining herbs and spices with muscatel. Carpano’s wine shop was situated just opposite the Royal Palace and, confident of the appeal of his new product, he sent a crate of Vermouth to King Vittorio Amedeo III. The king took such an immediate liking to the drink and he adopted it as one of the royal household.

The story starts in Turin in 1786 when Antonio Benedetto Carpano, following a period in which he studied to be a herbalist, invented the formula which was to give rise to the category of Vermouth products, by combining herbs and spices with muscatel. Carpano’s wine shop was situated just opposite the Royal Palace and, confident of the appeal of his new product, he sent a crate of Vermouth to King Vittorio Amedeo III. The king took such an immediate liking to the drink and he adopted it as one of the royal household.

DISCOVER THE CARPANO WORLD

Welcome to the Carpano brand experience!
Plunge into a world of wine, fortifications and botanical infusions! Get the chance to discover the secret behind the worldwide beloved vermouth and connect directly with the producers for your technical inquiries or other curiosities. Do not miss the chance to enrich your knowledge baggage.

5 EPISODES - 31 min: 10 sec

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